Monday, 24 June 2013

The Future of the Haircare Market in Singapore to 2017 Report Explores New Market Opportunity

The Future of the Haircare Market in Singapore to 2017 Report Explores New Market Opportunity

Spanning over 146 pages and Singapore Haircare Market Analysis 2007-17, Conditioner Market Analysis 2007-17, Hair Colorants Market Analysis 2007-17, Perms and Relaxers Market Analysis 2007-17, Shampoo Market Analysis 2007-17 and Styling Agents Market Analysis 2007-17 figures, “The Future of the Haircare Market in Singapore to 2017” report presents detailed analysis on the Haircare consumption trends in Singapore, historic and forecast Haircare consumption volumes and values at market and category level, brand share and distribution channel data.

This report provides authoritative and granular data on the Haircare market in Singapore and, in doing so fills the gaps in marketers’ understanding of trends and the components of change behind them.
Based upon extensive primary and secondary research to provide comprehensive and granular data, this report allows marketers to confidently update their strategic and tactical plans.
Marketers need data on volume and value changes, brand dynamics and distribution trends in order to effectively plan strategies.

What are the key drivers behind recent market changes?
This report examines the components of change in the market by looking at historic and future growth patterns, including the effects of consumers’ behavior on total volumes, values, brands selected and types of product chosen.

What makes this report unique and essential to read?
The report provides the latest, detailed data on dynamics in Singapore Haircare market, providing marketers with the essential data to understand their own, and their competitors’ position in the market and the information to accurately identify where to compete in the future.

Key Features and Benefits
Detailed category coverage is provided, covering three product segments that include: Conditioner, Hair Colorants, Perms and Relaxers, Shampoo, Styling Agents.
Detailed product sales segmentation (for both volumes and values) is provided, including brand data, and sales by distribution channel, at the product category level.
Future forecasts allow marketers to understand the future pattern of market trends from winners and losers to category dynamics and thereby quickly and easily identify the key areas in which they want to compete in the future.


Thursday, 20 June 2013

UK Retail Occasions- Mother's Day 2013

UK Retail Occasions- Mother's Day 2013
UK Retail Occasions- Mother's Day 2013
Spanning over 55 pages and Consumer attitudes towards Mother's Day, Retailer ratings for Mother's Day by price, quality, range, display and products, Buying Dynamics like fresh meat, fish, deli products, wine, soft drinks and other alcohol figures, “UK Retail Occasions: Mother's Day 2013” report provides an in-depth understanding of how consumers behaved over Mother's Day 2013: what did they buy, why did they buy it and where did they shop, are all examined.


This report helps you to understand how consumers are shopping across the various events and occasions in the retail calendar. For each occasion we analyze the results of a large consumer survey to understand what's happening and what it means for you.


Key Market Issues
1. Understand what's being purchased
We explore what products people are purchasing for each of the key occasions and analyze the penetration rates for key categories. A wide range of products are covered including food, gifts, clothing and goods for the home.

2. Understand where it's being purchased
We monitor which retailers consumers have visited for each of the occasions, what they have used those retailers for and what they thought of them. We analyze retailer customer share both overall and by product category.

3. Explore what's being spent
We examine how much people are spending and intend to spend across the various categories and products and how this differs to previous years. We also look at total household budgets for the various occasions.

4. Understand how people are celebrating
We take a broad look at what people are doing for the various occasions, how they intend to celebrate them and how these things are influencing and affecting their retail and buying behavior.

5. Explore key issues by demographics
We analyze all of the above at an overall level but also provide a breakdown by key demographics as well as by region. On a bespoke basis we can also isolate and explore specific consumer segmentations.

Key Highlights
Accepted annual obligation-
Met with much less resistance compared to occasions such as Valentine's Day, the purchase of products such as Mother's Day cards and flowers is viewed as very much an accepted annual obligation; undertaken by a high proportion of shoppers. Indeed, a majority believe the Mother's Day occasion to be an important one, with only a small proportion citing guilt as a purchase motivator, highlighting the high buy-in into the occasion.

Economic conditions having an impact on spend-
Nonetheless, almost a quarter of consumer said that they spent less on Mother's Day 2013 than the year previous; hardly surprising when considering that over a third consider themselves to be worse off financially against a backdrop of squeezed disposable incomes and rising living costs. Moreover, while a majority said that they spent roughly the same amount, once high inflation - particularly on food - has been factored in, volumes have been negatively impacted.

A focused purchasing process-
The Mother's Day purchasing journey is generally rather narrow and focused, with the majority of consumers purchasing a card, and flowers and food and drink both commanding clear pre-eminence in relation to gift purchases. Just under quarter said that they find it difficult to buy the right thing for Mother's Day. This not only reaffirms the importance of price and convenience in driving demand, but also means that boasting high quality, edited choice in traditional categories is imperative.

Potential around the Mother’s day Meal-
The general trend towards dining-at-home provides big opportunities for grocers. Given that many food purchasers are men, of particular importance is ensuring that meal solutions which are convenient and easy to prepare are provided. These can be linked with meal-deal promotions which help drive perceptions of value for money. As Mother's Day lunch or dinner coincides with the time most families would have a traditional Sunday roast, marketing meat and vegetables is also important.