Report forecast the global facial wipes market to grow at a
CAGR of 9% during the period 2016-2020.
Facial wipes can be categorized under skincare products. A
wide range of facial wipes that have plant-derived solutions and synthetic
water and oil-based solutions is sold under two broad categories: wet facial
wipes and dry facial wipes. Based on the effects, facial wipes can be of the
following types: anti-inflammatory, rejuvenation and regeneration,
moisturizing, nourishing, firming and smoothing, anti-aging (anti-wrinkle and
anti-sagging), soothing, acne prevention, skin brightening, cellulite reduction
and stretch mark management, dark spot reduction, protection and conditioning
for dry and damaged skin, UV protection for skin
The report covers the present scenario and the growth
prospects of the global facial wipes market for 2016-2020. To calculate the
market size, the report considers the revenue generated from the retail sales
of different types of facial wipes to individual consumers.
The market is divided into the following segments based
on geography:
- Americas
- APAC
- Europe
- MEA
According to the report, Smaller packs and multipurpose
facial wipes will be driving growth in the market. Convenience and portability
are the two major factors considered by consumers when they buy facial wipes.
To specifically target the varying needs of consumers, manufacturers of
skincare products are introducing smaller or travel-sized packs of facial
wipes. These smaller packs are portable and are available at low costs. Such
advantages offered by smaller packs create a value proposition for consumers
who lead a hectic lifestyle and who travel frequently. Developed markets such
as the US, the UK, Germany, Japan, and Australia have a relatively high
penetration of smaller packs of facial wipes.
Further, the report states that managing inventory is always
a crucial strategy concern for the global beauty products industry. The
stocking game rules and perspectives evolve along with changing shopping
patterns of consumers. Consumers' preferences change faster, which require
faster inventory turnover requirements. Skincare products suppliers or
manufacturers then must adjust to smaller orders placed by wholesalers and
retailers, and improve inventory turnaround times. This predominantly puts
pressure on the manufacturers’ raw material, quality control, transportation,
and labor costs.
Global Facial Wipes Market 2016-2020, has been
prepared based on an in-depth market analysis with inputs from industry
experts. The report covers the market landscape and its growth prospects over
the coming years. The report also includes a discussion of the key vendors
operating in this market.
key players in the global facial wipes market: Beiersdorf,
Estée Lauder, Johnson & Johnson, Kimberly-Clark, P&G, and Unilever
Other prominent vendors in the market are: Amway, Avon Products, Chanel, Kao, L'Oréal,
LVMH, Mary Kay, O Boticário, Revlon, and Shiseido.
Market driver
- Availability of products specific to different skin types and concerns
- For a full, detailed list, view our report
Market challenge
- Clogging and flushability concerns
- For a full, detailed list, view our report
Market trend
- Increased focus on eco-friendly wipes
- For a full, detailed list, view our report
Key questions answered in this report
- What will the market size be in 2020 and what will the growth rate be?
- What are the key market trends?
- What is driving this market?
- What are the challenges to market growth?
- Who are the key vendors in this market space?
- What are the market opportunities and threats faced by the key vendors?
- What are the strengths and weaknesses of the key vendors?
Spanning over 80 pages and 52 Exhibits “Global
Facial Wipes Market 2016 - 2020” report covers Executive summary, Scope of the
report, Market research methodology, Introduction, Market landscape, Market
segmentation by product category, Retail format segmentation, Geographical
segmentation, Key leading countries, Market drivers, Impact of drivers, Market
challenges, Impact of drivers and challenges, Market trends, Vendor landscape,
Appendix.
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