Report forecast the sex toys market in Japan to grow at a
CAGR of 7.72% during the period 2017-2021.
About Sex Toys A sex toy refers to an external object that
is used to stimulate and increase the sexual pleasure of the user to produce
sexual satisfaction.
The report covers the present scenario and the growth
prospects of the sex toys market in Japan for 2017-2021. To calculate the
market size, the report considers revenue generated from sales of vibrators,
cock rings, dildos, and other sex toys through online and retail channels of
distribution.
The market is divided into the following segments based
on geography:
- Americas
- APAC
- EMEA
According to the report, one driver in the market is
evolving perception of sex toys. Sexuality and sexual experimentation have long
been subject to social stigmas and taboos in most societies. However, the
perception of sex has been changing as consumers are becoming more sexually
empowered with increased awareness and a supportive environment. Various
masturbation aids such as vibrators are available through retail and online
channels. Atypical sexual practices such as BDSM and diverse sexualities such
as homosexuality were earlier viewed as a perversion in most cultures. However,
they are gaining acceptance in most cultures. This, along with increased sexual
exploration has strengthened the demand in the market.
Further, the report states that one challenge in the market
is social stigma and legal complications. Although the use of sex toys is
becoming more acceptable, large sections of the society still view these
products as a taboo. The association of adult vibrators with pornographic films
has created a negative image in the minds of people about these products. The
social stigma surrounding sex toys often discourages people from openly buying
them. Over the last few years, the emergence of e-commerce in Japan has helped
overcome this hurdle to an extent by creating the anonymity of the buyer.
However, the perception of sex toys in the society largely remains the same and
poses a major challenge to the growth of the sex toys market in Japan.
Sex Toys Market in Japan 2017-2021, has been prepared
based on an in-depth market analysis with inputs from industry experts. The
report covers the market landscape and its growth prospects over the coming
years. The report also includes a discussion of the key vendors operating in
this market.
key players in the sex toys market in Japan: California
Exotic Novelties, TENGA and FUN FACTORY.
Other Prominent Vendors in the market are: Kanojo Toys
(e-commerce), Meiki Toys.com, NIGHT LOVE STORY (NLS) and TOMAX USA.
Market driver
- Evolving perception of sex toys
- For a full, detailed list, view our report
Market challenge
- Social stigma and legal complications
- For a full, detailed list, view our report
Market trend
- Rapid growth of e-commerce
- For a full, detailed list, view our report
Key questions answered in this report
- What will the market size be in 2021 and what will the growth rate be?
- What are the key market trends?
- What is driving this market?
- What are the challenges to market growth?
- Who are the key vendors in this market space?
- What are the market opportunities and threats faced by the key vendors?
- What are the strengths and weaknesses of the key vendors?
Spanning over 70 pages and 27 Exhibits “Sex
Toys Market in Japan 2017 - 2021” report covers Executive summary, Scope of the
report, Market research methodology, Introduction, Market landscape, Market
segmentation by distribution channel, Market segmentation by product type,
Decision framework, Drivers and challenges, Market trends, Vendor landscape,
Key vendor analysis, Appendix.
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