Trends and Developments in the Haircare Sector in India New Report Launched

This report provides a concise overview of the Haircare market in India. After reading this report, you will understand the size of the market, the economic, demographic, and behavioural trends that will drive its evolution and the leading players within the market, allowing you to plan effectively for the future.

Introduction and Landscape

Why was the report written?

This overview of the consumer and market dynamics of the Indian Haircare sector allows new entrants and established players to gain rapid and comprehensive insight into the current state of the market and identify the key trends that will drive growth in the coming years.

What is the current market landscape and what is changing?

Haircare market in India displayed positive trend during 2007-2012, as the global economic slowdown had a minimal impact. Young consumers are driving the demand for Haircare products such as hair gels, hairsprays and waxes

What are the key drivers behind recent market changes?

India's fast growing economy, high proportion of youth population, and the increasing influence of western lifestyles is changing the consumption pattern of Haircare products. Furthermore, rising disposable income of the middle income group is driving the demand of premium products.

What makes this report unique and essential to read?

This report brings together consumer insight and market data to provide a comprehensive brief of the Indian Haircare sector. This allows for the rapid identification of key growth opportunities across 4 Haircare categories and their packaging. With rising disposable income, beauty related aspiration sales have soared in India. High earning consumers are willing to trade up to premium products.

Key Features and Benefits

• Analysis of consumer behaviour, economic conditions, and demography reveals emerging opportunities in the Haircare sector.
• Key growth categories are highlighted by analysing the market dynamics of 4 Haircare categories.
• Market shares are provided for the leading brands across Haircare categories.
• An overview of packaging trends in the Indian Haircare sector is provided, including primary packaging material and type, packaging closures, and outer packaging.

Key Market Issues

• The major reason behind Convenience Stores being the most preferred destination is their presence near residential areas and the discounts they offer to attract customers. Relatively fewer number of Hypermarket chains in India also favor sales at Convenience stores.
• Mid-Lifers have highest share of heavy frequency use of Haircare products such as hair serum, keratin treatment and hair repair. Older consumers have greater consumption of Hair colorants and Hair oil.
• Haircare companies have come up with products that enhance masculinity and have designed sales campaigns to attract male consumers. Haircare products such as Brylcream, Setwet hair gel, Gatsby styling wax highlights masculinity of the product in scent and style thus increasing its appeal to men.
• With rising disposable income, beauty related aspiration sales have soared in India and these high earning consumers are willing to trade up to premium products. The Haircare companies are also consistently adding more products to their premium categories to meet this demand.
• Private Label penetration is highest in the Styling Agents category followed by Shampoo in Indian Haircare market. Younger population looking for low-cost styling agents such as styling creams and waxes, hair gels, hair sprays is driving private label growth in the category as the youngsters are willing to try retailer brands.

Key Highlights

• Males account for higher consumption of Haircare products by volume than women in India due to higher male to female ratio. Young male who are conscious of their looks use more Hair care products especially styling agents like hair gels, hairsprays.
• Haircare products consumed by Indian consumers are often linked to the age-specific needs. Haircare products consumption changes at every life stages and the marketers need to market their products accordingly. It is important for them to know their target audience and accordingly design their products and advertisements.
• More than 65% of the Indian population lives in rural areas where the use of Haircare products is still quite low. Haircare companies are providing consumers in rural India, who have low per capita income, with basic quality Haircare products in low priced small sachets.
• Due to a tradition of Ayurvedic medicine, Indian consumers prefer herbal products containing extracts from exotic medicinal herbs that can cure hair problems and make their hair naturally healthy. Consumers' demand for Haircare products with natural ingredients is driving innovation and new product launch.
• Small sachet packed Haircare products including Shampoo and Hair Oil are extremely popular in India. Bag/Sachet accounted for majority of Haircare packs used in India in 2012, resulting in high demand for Flexible Packaging. They usually are fill and sealed packs without any closures or packaging outers.

Spanning Over 40 pages“Market Focus - Trends and Developments in the Haircare Sector in India” report Provide Country Context, Sector Analysis, Brands and Private Labels, Packaging Insight, Future outlook -key trends in Indian Haircare sector, Data Appendix and Summary Methodology. This Report Covered These Companies - Dove, L'Oréal, Godrej, HUL, Parachute, More, Shoppers Stop.

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Trends and Developments in the Haircare Sector in France, New Report Launched

This report provides a concise overview of the Haircare market in France. After reading this report, you will understand the size of the market, the economic, demographic, and behavioral trends that will drive its evolution and the leading companies within the market, allowing you to plan effectively for the future.

Introduction and Landscape

Why was the report written?

This overview of the consumer and market dynamics of the French Haircare sector allows new entrants and established companies to gain rapid and comprehensive insight into the current state of the market and identify the key trends that will drive growth in the coming years.

What is the current market landscape and what is changing?

The volume of Haircare products used in France will marginally increase during 2012-2017. However, the market registered negative growth during 2009 due to the economic recession.

What are the key drivers behind recent market changes?

France has a growing mid-life population base that use Hair Colorants to cover their grey. Their growing aspiration to look young and beautiful will drive demand for Haircare products in the country. Moreover, Consumers are now increasingly looking for quality and value for money products for use at home rather than making expensive visits to salons.

What makes this report unique and essential to read?

This report brings together consumer insight and market data to provide a comprehensive brief of the French Haircare sector. This allows for the rapid identification of key growth opportunities across five Haircare categories and their packaging.

Key Features and Benefits

• Analysis of consumer behavior, economic conditions, and demography reveals emerging opportunities in the Haircare sector in France.
• Key growth categories are highlighted by analyzing the market dynamics of five Haircare categories: Conditioner, Hair Colorants, Perms and Relaxers, Shampoo, and Styling Agents.
• Market shares are provided for the leading brands across the Conditioner, Hair Colorants, Perms and Relaxers, Shampoo, and Styling Agents categories.
• An overview of packaging trends in the French Haircare sector is provided, including primary packaging material and type, packaging closures, and outer packaging.
• Key future trends are highlighted and analyzed in order to identify opportunities and threats in the Haircare sector.

Key Market Issues

• The consumption of Haircare products in France is at par among male and female categories and it is largely dominated by people in the old age category, who demand Haircare products with age defying properties. Additionally, there has been an increase in demand for natural and organic products.
• Consumers have become more selective and exigent while choosing their Haircare products. They are purchasing those products that give them an additional value at the same cost.
• Hypermarket and Supermarket chains such as Carrefour dominate the distribution of Haircare products in France. There is an increase in sales of Haircare products through Drug Stores and Pharmacies.
• French consumers are brand loyal and do not switch to private label products easily, despite continuing economic hardship. The penetration of private label in the coming years is likely to remain limited due to quality perceptions of the French customers.
• The Shampoo category is expected to witness the highest growth rate between 2012 and 2017. One of the reasons for this is the introduction of natural shampoos.

Key Highlights

• French consumers are looking out for products that match their beauty ambitions while maintaining the health of their hair.
• Demand for Haircare products in France is driven by the individual needs of consumers, such as the dryness of hair and scalp.
• Consumers are increasingly looking for natural and organic Haircare products made up of Herbal extracts, bioactive ingredients and less synthetic chemical use. The positioning of these products as being better quality and more effective due to their naturalness should be highlighted in the promotional activities.
• Major Haircare packaging trends include unconventional bottle shapes, bright and unexpected colors, and alternative shapes in both primary and secondary packaging. Meanwhile, the demand for Box Outers will increase as a result of increasing use of Hair Colorants.
• Packaging plays a significant role in making products stand out on the shelf and in influencing Haircare purchases. Rigid Plastics is the most commonly used packaging type used by major selling categories, especially for conditioners and shampoos, primarily due to low material cost, and easy to handle advantage over Glass containers.

Spanning Over 42 pages“Market Focus - Trends and Developments in the Haircare Sector in France” report Provide Country context, Consumer Profile, Health Sector Analysis, Brands and Private Labels, Packaging Insight, Future Outlook, Data Appendix and Summary Methodology. This Report Covered These Companies - L'Oreal S.A., The Procter and Gamble Company, Eugene Perma Group S.A.S, Beiersdorf AG, Dop, Henkel AG and Co. KGaA, Melvita ,Rene Furterer Paris.

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Retail market of cosmetics in Poland 2014- Market analysis and development forecasts for 2014-2019, New Report Launched

This publication provides a wide scope of market coverage including topics that range from Poland’s macroeconomic situation to the value of its retail cosmetics sector, key segments and high volume distribution channels. It names leading products and cosmetic brands and offers detailed analysis of influential trends and events on the market, in addition to carefully-calculated forecasts for the coming years.

Also featured: results of a special consumer survey that reveal the spending habits and product selection patterns most popular with cosmetics consumers in Poland.

This report provides all the latest market news on:

• Current value of the market and description and valuation of key segments
• Poland’s macroeconomic status and prognosis for the future
• Cosmetic distribution in Poland: supermarkets, hypermarkets, health and beauty retail chains, pharmacies, discount retailers, direct sales and online retail operations are analysed and evaluated
• Growth drivers and trends and their impact on market development
• Health and beauty retail chains – leaders in terms of sales, expansion and size and value of operations, plans for future expansion
• Consumer preferences and purchasing and spending habits with regard to cosmetic products
• Predictions for development and growth to 2019.

Did you know ?

• The market sees a competitive upheaval leading to a downward price pressure. This results in poorer growth of the market’s value and is a drag on profitability in the sector.
• Buyers choose good products priced as low as possible, while sales of private label goods grow rapidly; branded products are purchased mostly when available on promotional offers.
• Discount store chains, chains of health and beauty stores and online stores report the strongest growth.
• 2013 saw strong sales of, in particular, make-up cosmetics and shower gels, while sales of hair care and hair styling cosmetics, deodorants and shaving cosmetics declined.
• The growth of cosmetics sales in terms of volume exceeded the growth in value terms.
• 2014 will see continued uncertainty in the market as to the economic improvement, despite a stronger macroeconomic outlook. As a result, consumers will not be willing to spend more money on cosmetics yet.
• Discount stores and health and beauty store chains will continue to grow the fastest.

Exatract From this Report:

• Health and beauty stores are the largest distribution channel for cosmetics in Poland; they are also a channel which continues to grow in strength. According to our estimates, in 2013, they contributed 43.4% of sales generated by the market, which translated into PLN 8.7bn (€2.1bn) worth of sales.
• The segment follows a two-track path of development. One is represented by chains, headed by the market leader Rossmann, which are quickly gaining significance, the other is represented by traditional health and beauty stores that are doing worse and worse, with their number and market share waning every year.

Key question answered:

• How will retail trends influence the cosmetics market in Poland by 2019?
• What is the value of Poland’s overall cosmetics market? How much is each major segment worth?
• What do the latest expert forecasts say about market expansion over the next two years?
• Which companies captured the largest shares of the market and what are their plans for the future?
• What are the opinions of consumers with regard to leading cosmetic brands and shopping options available in the Polish retail cosmetics market?

Report provides analysis and market development forecasts for 2014-2019.

The answers to these and many other relevant questions that cosmetics retail professionals are asking about this market are answered in the pages of Publisher’s comprehensive report, Retail market of cosmetics in Poland 2014, Market analysis and development forecasts for 2014-2019.  In addition, it supplies valuable statistics and analysis describing market value and the distribution network structure operating within this market.

This innovative document also highlights the future prospects for the cosmetics retail industry in Poland and provides consumer feedback on products, prices and shopping preferences, obtained through examination of the results of a consumer survey conducted by Publisher especially for use in this report.

Within the pages of this important document, readers will also find valuable data describing the macroeconomic situation in Poland and the most valuable channels of distribution in the country – from supermarkets and hypermarkets to discount and health and beauty chain retailers to online and direct sales. Find out the values of each key channel and cosmetic market segment as well and of the top selling companies engaged in retail sales in this market.

Consumer viewpoint as related to shopping preferences and levels of spending on cosmetics in Poland is explored, with emphasis on the favourite brands, stores and popular promotions used by retailers as well as opinions and habits with regard to the purchase and use of private label products.

This report describes market leading cosmetics retailers in Poland using detailed profiles that include corporate value, number of retail outlets, cosmetics sales totals and strategic outlooks for the years ahead. Discover the areas of the market where competition is most intense and gauge the overall competitive environment in Poland’s retail cosmetics industry.

Retail market of cosmetics in Poland 2014, Market analysis and development forecasts for 2014-2019 is a valuable tool for professionals engaged in retail sales, manufacturing or distribution of cosmetic products for sale on the retail market in Poland. Whether seeking an inside look at consumer preferences and spending habits, performing competition research and research in preparation for market entry, merger or acquisition transactions or surveying conditions on behalf of a government or industry organization, you won’t want to miss out on the latest market news and statistics, compiled with the usual attention to convenience and value used by the experienced professionals at Publisher

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DIY retail in Central and Eastern Europe 2014 - Market analysis and development forecasts for 2014-2019, New Report Launched

This publication explores, analyses and supplies the newest data available on DIY retail market value for the following Central European countries: Bulgaria, the Czech Republic, Hungary, Poland, Romania, Russia, Slovakia and Ukraine.

It examines key trends and estimates their impact on growth while featuring complete profiles of successful local and global retailers that include both earnings and operations updates.

This concise yet comprehensive publication provides:

• Detailed descriptions of demographic and macroeconomic conditions in each of the eight countries included in the report
• A complete set of vital data that illustrates market value, recent growth and performance expectations for the years 2014-2019
• News on likely directions of development in these eight markets and obstacles retailers will need to surmount in the months ahead
• Dynamic analysis of DIY retail markets and key players in each country
• Overview of retail trends and their impact on the DIY segments in each country
• DIY retailer and chain profiles of domestic and international companies, containing financial and operational information.

Did you know ?

• As of 2013, Poland was the largest market in the region in terms of per capita market value
• By 2019, we forecast substantial changes due to increases in the Russian and Ukrainian markets
• Modern DIY retail chains have a market share of around 50% and higher on the respective markets
• The top three players are of foreign origin in the majority of the markets; Romania and Ukraine are the only exceptions
• In terms of average sales per store of the top three players, Russia stands out from the region, with more than twice the value of the second place country, Ukraine.

Exatract From this Report:

• In 2013 Russia accounted for more than 50% of the regional DIY market. Poland and Ukraine were ranked second and third, respectively, each with a market share of above 10%.
• The top three players are of foreign origin in the majority of the markets; Romania and Ukraine are the only exceptions.
• OBI covered the most countries in the region with a presence in six countries, however, it decided to exit Ukraine in 2013. 
• In regional comparison, Hungary is the second smallest market with approximately 65% of the regional average of per capita market value, only Bulgaria is smaller, according to our estimates.

Explore the future of the Central and Eastern European DIY retail market: Report analyses current conditions and development potential to 2019.

What is the status of market development in the DIY retail sectors of countries in Central and Eastern Europe? Which leading chain retailers participate in the region? Which are the sales leaders in each country? What are their expectations for earnings and expansion in the coming years? What are the key obstacles and opportunities in DIY retail in Central and Eastern Europe? Which trends are predicted to influence the market most profoundly?

Consult DIY retail in Central and Eastern Europe 2014, Market analysis and development forecasts for 2014-2019 to discover the answers to these questions and many more. This expertly prepared PMR report features data, analysis and solid forecasts for conditions in the DIY retail markets in Bulgaria, the Czech Republic, Hungary, Poland, Romania, Russia, Slovakia and Ukraine.

This comprehensive publication describes the macroeconomic and demographic aspects of each of these eight countries as well as in the region overall, and presents comprehensive data on sales and market value, recent performance and expected growth in this popular retail sector. Benefit from comparisons of regional DIY retail results to other parts of the world and assessments of housing and mortgage markets in each country and their influence on DIY retail expansion.

The unique report also offers readers an opportunity to compare and benchmark market conditions between individual countries. It presents detailed profiles of leading DIY retail chains in Central Europe, emphasizing their value, size and potential reach across the region, and includes an overview of the grocery hypermarket and online retail channels with regard to DIY sales.

Clients who have purchased this innovative publication tell PMR that it is a valuable asset when researching the competition, locating investment opportunities, planning and developing investment and business strategies, tracking market saturation in specific areas of the Central and Eastern European DIY retail markets and preparing reports for in house management and shareholder use.

DIY retail in Central and Eastern Europe 2014, Market analysis and development forecasts for 2014-2019 is a must-have information asset for industry professionals responsible for the marketing and sales operations of companies engaged in DIY retail in Bulgaria, the Czech Republic, Hungary, Poland, Romania, Russia, Slovakia and Ukraine. The publication is designed to aid the professional efforts of those involved in providing promotional and logistics services to DIY retailers as well as financial, real estate, contracting, research and other sector-related pursuits. Chambers of commerce and retail industry and trade related organizations, as well as research professionals with interests in the Central and Eastern European DIY sector will also appreciate the depth of data and detailed analyses that enable informed business decision making and successful strategic development  - available in a single document that is economical to purchase and convenient to access.

The report was extended in both geographical scope and time frame in order to cover two of the fastest growing DIY markets in Europe: Russia and Ukraine and to provide a longer outlook for mid-term planning. The structure of the report was also reworked so that it provides easy access to the most relevant information to the user.

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Trends and Developments in the Haircare Sector in the US, New Report Launched

This report provides a concise overview of the Haircare market in the US. After reading this report, you will understand the size of the market, the economic, demographic, and behavioral trends that will drive its evolution and the leading companies within the market, allowing you to plan effectively for the future.

Introduction and Landscape

Why was the report written?

This overview of the consumer and market dynamics of the US Haircare sector allows new entrants and established companies to gain rapid and comprehensive insight into the current state of the market and identify the key trends that will drive growth in the coming years.

What is the current market landscape and what is changing?

The volume of Haircare products used in the US will steadily increase during 2012-2017.However, the market registered negative growth during 2009 as the market is not immune to the economic recession.

What are the key drivers behind recent market changes?

The US has a large young population, as a number of Millennials will reach the age of 25 years, or older, during 2012-2017. Their growing aspiration to look young and beautiful will drive demand for Haircare products in the country. Moreover, Consumers are now increasingly looking for quality and value for money products for home usage, rather than making expensive visits to salons

What makes this report unique and essential to read?

This report brings together consumer insight and market data to provide a comprehensive brief of the US Haircare sector. This allows for the rapid identification of key growth opportunities across five Haircare categories and their packaging.

Key Features and Benefits

• Analysis of consumer behavior, economic conditions, and demography reveals emerging opportunities in the Haircare sector in the US.
• Key growth categories are highlighted by analyzing the market dynamics of five Haircare categories: Conditioner, Hair Colorants, Perms and Relaxers, Shampoo, Styling Agents.
• Market shares are provided for the leading brands across the Conditioner, Hair Colorants, Perms and Relaxers, Shampoo, Styling Agents categories.
• An overview of packaging trends in the US Haircare sector is provided, including primary packaging material and type, packaging closures, and outer packaging.
• Key future trends are highlighted and analyzed in order to identify opportunities and threats in the Haircare sector.

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Key Market Issues

• The market for premium Haircare products continues to grow in the country. The gradual recovery of the US economy supported by a positive tilt in the stock market has led to growth in consumer confidence, particularly amongst the higher income group consumers who are no longer shy of making premium purchases in the Haircare sector.
• The Conditioner and Hair Colorants categories are expected to witness positive growth between 2012 and 2017, compared to the weaker growth recording during 2007-2012
• Hypermarket and Supermarket chains such as Walmart dominate the distribution of Haircare products in the US, though the market is also marked by the presence of Health and Beauty specialist retailers such as Walgreens, CVS Caremark, and Rite Aid.
• The improving state of the economy and a climbing stock market saw a rise in consumer confidence, with even high-income consumers not shying away from premium purchases. Consequently, the overall share of private label products in the US Haircare sector remained low. Private Label share in the Haircare market in the US is highest in the Perms and Relaxers category.
• The Styling Agents category is expected to witness the highest growth rate between 2012 and 2017, though it continues to comprise a relatively small value share of the overall Haircare market.

Key Highlights

• The growing desire to look young and beautiful amongst men and women will drive demand for Haircare products in the country.
• Demand for hair care products in the US is driven by the individual needs of consumers, such as the dryness of hair and scalp. At the same time product quality is increasing important. This page examines the influence of the third and fourth leading trends in the US Haircare sector.
• Consumers are increasingly looking for natural and organic haircare products made up of Herbal extracts, bioactive ingredients and less synthetic chemical use. The positioning of these products as being better quality and effective due to their naturalness should be highlighted in the promotional activities.
• Major Haircare packaging trends include unconventional bottle shapes, bright and unexpected colors and alternative shapes in both primary and secondary packaging. Meanwhile the demand for Box Outers will increase as a result of increasing usage of Hair Colorants.
• Packaging plays a significant role in making products stand out on the shelf and in influencing Haircare purchases. Rigid plastics is the most commonly used packaging type used by major selling categories, especially for conditioners and shampoos, primarily because of low material cost, and easy to handle advantage over glass containers.

Spanning Over 42 pages, “Market Focus - Trends and Developments in the Haircare Sector in the US” report covered companies - Vogue International., The Procter and Gamble Company, Unilever PLC, L'Oreal S.A., The Procter and Gamble Company, Combe Incorporated, Ogilvie

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Trends and Developments in the Haircare Sector in the UK, New Report Launched

This report provides a concise overview of the Haircare market in the UK. After reading this report, you will understand the size of the market, the economic, demographic and behavioral trends which will drive its evolution and the leading players within the market, allowing you to plan effectively for the future.

Introduction and Landscape

Why was the report written?

This overview of the consumer and market dynamics of the UK Haircare sector allows new entrants and established players to gain rapid and comprehensive insight into the current state of the market and identify the key trends that will drive growth in the coming years.

What is the current market landscape and what is changing?

Changing Age Structures in the UK providing significant opportunity to marketers for anti-aging and preventive anti-aging Haircare product lines. Rising prices in recent years are passed on to the consumers by CPG manufacturers resulting in greater demand for value for money products.

What are the key drivers behind recent market changes?

Desire to express individuality by using Haircare products are amongst the important motivations impacting sales of Haircare products in the UK. Consumers are becoming more experimental with Haircare and styling routines. Changing age structures are also impacting purchase patterns among UK consumers as the aging population is looking for hair colorants and anti-aging products.

What makes this report unique and essential to read?

This report brings together consumer insight and market data to provide a comprehensive brief of the UK's Haircare sector. This allows for the rapid identification of key growth opportunities across major Haircare categories and their packaging.

Key Features and Benefits

• Analysis of consumer behavior, economic conditions and demography reveals emerging opportunities in the Haircare sector.
• Key growth categories are highlighted by analyzing the market dynamics of major Haircare categories.
• Market shares are provided for the leading brands and private labels across the Haircare categories.
• An overview of packaging trends in the UK's Haircare sector is provided, including primary packaging material and type, packaging closures and outer packaging.

Key Market Issues

• Consumers are increasingly looking at private labels as an alternative to brands and are trading -up to premium private label ranges which are available at lower prices than higher priced branded products.
• Factors such as aging population and a desire to look attractive are influencing consumers' buying patterns in the UK Haircare market. Marketers are innovating to target grooming conscious consumers. The aging population is significantly driving demand of anti-aging and preventive anti-aging products.
• Marketers are shifting the shampoo category from basic hair cleaning products, to value added product lines, by offering convenient and hybrid products to the customers.
• Private labels recorded higher growth in the Haircare market than national brands during 2009-2012. The high growth rate is due to the consumers search for better value for money products, which is the leading consumer motivation in the Haircare market.

Key Highlights

• Companies are now focusing on adding value to the basic cleansing action of the dry shampoo to offer value added combinations.
• Consumers prefer products that provide multiple functionalities and help them to save time and money.
• Consumers are increasingly concerned by the health effects of chemicals in Haircare products and see “natural” ingredients as being better for their scalp and hair.
• Haircare products marketers are following the skin care market by targeting the older population with anti-aging ranges.

Spanning Over 43 pages, “Trends and Developments in the Haircare Sector in the UK” report covering the Country context, Consumer Overview, Sector Analysis, Brands and Private Labels, Packaging Insight, Future Outlook- four key trends in the UK's Haircare sector, Data Appendix and Summary Methodology. The report covered 9 companies - Unilever PLC, L'Oreal S.A., Percy and Reed, Alterna Haircare, Chanel S.A., Tara Smith, Tesco, ASDA, Morrison's

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Trends and Developments in the Haircare Sector in Russia, New Report Launched

This report provides a concise overview of the Haircare market in Russia. After reading this report, you will understand the size of the market, the economic, demographic, and behavioural trends that will drive its evolution, and the leading players within the market, allowing you to plan effectively for the future.

Introduction and Landscape

Why was the report written?

This overview of the consumer and market dynamics of the Russian Haircare sector allows new entrants and established players to gain rapid and comprehensive insight into the current state of the market and identify the key trends that will drive growth in the coming years.

What is the current market landscape and what is changing?

Russia's Haircare market offers moderate growth opportunities; Haircare product sales in Russia are expected to grow at CAGR of 6.2% during 2007-2017. The country's urban and young population are spending more on personal grooming products, including Haircare products, as they desire to look good and remain fashionable.

What are the key drivers behind recent market changes?

Older Young Adults with rising incomes will drive the overall market growth. Increasing consumer confidence among the high income category will further drive demand for premium products.

What makes this report unique and essential to read?

This report brings together consumer insight and market data to provide a comprehensive brief of the Russian Haircare sector. This allows for the rapid identification of key growth opportunities across major Haircare categories and their packaging.

Key Features and Benefits

• Analysis of consumer behaviour, economic conditions, and demography reveals emerging opportunities in the Haircare sector.
• Key growth categories are highlighted by analysing the market dynamics of major Haircare categories.
• Market shares are provided for the leading brands and private labels across Haircare categories.
• An overview of packaging trends in the Russian Haircare sector is provided, including primary packaging material and type, packaging closures, and outer packaging.

Key Market Issues

• There will be moderate growth in mature categories such as Shampoo and Conditioner, while Hair Colorants and Styling Agents will be driven by fashion statements.
• While growth in local currency terms closely matched volume growth, volatile exchange rates have added complexity to the market for international companies.
• Private label penetration in Russia's Haircare market is low. Russia lags behind the majority of European markets in terms of consumer trust and confidence in the quality of private labels.
• Demand for Conditioner has increased as consumers replace 2-in-1 Shampoo plus Conditioners with individual products.

Key Highlights

• Haircare products in Russia are popular with women across all age groups, while across genders, Older Consumers are frequent consumers of Haircare products, specifically those that meet their age specific needs.
• Consumers in Russia are looking for Haircare products that can help them reach their personal grooming beauty aims.
• Russians are keen to show their individualism through their Haircare choices, preferring products that are differentiated according to their personal needs and desires.
• Haircare manufacturers in Russia are turning to innovative packaging solutions that showcase product ingredients and functional characteristics.

Spanning Over 42 pages, “Market Focus - Trends and Developments in the Haircare Sector in Russia” report covering the Country Context, Consumer Profile, Sector Analysis, Brands and Private Labels, Packaging Insight, Future Outlook, Data Appendix and Summary Methodology. The report covered 9 companies - X5 Retail Group, Magnit, Auchan Russia, Metro Group Russia, Avon Products, Inc., Unilever PLC, The PandG, Henkel AG and Co. KGaA, L'Oreal S.A.

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