The latest market research report titled e-Commerce
Market in India 2014 captures the current scenario prevailing within the e-Commerce
market in India. The market is mainly dominated by the online travel segment,
while the online retail segment is witnessing the fastest rate of growth.
Versatile shopping experience and rapid development of transaction facilities
is further boosting opportunities for the remaining market segments. Even
though the market is witnessing staggering growth rates, majority of the
players are still facing dire shortage of funds. Raising capital funds to
support daily business operations and online advertising expenses have become a
major challenge for such players. Online retail operators, especially the
inventory based players, are suffering from cost stack ups and charges incurred
against customers opting for ‘Cash on Delivery’ mode of payment.
In an attempt to tackle these problems, players are now
constantly focusing on gaining customer loyalty and trust. Some of the most
prominent trends in the market in this regard include a host of loyalty
schemes, promotional offers and high rate of discounts. Additionally, tweaking
business models and turning into mainstream online retailers, opening up of
‘Brick and Mortar’ stores to tap the ‘offline’ customer base, opting for a
‘market place’ approach, consolidation and self owned brands are some other
major trends observed so far in the market.
Spanning over 141 pages, “e-Commerce Market in India 2014 ” report covering the Macroeconomic Indicators, Introduction,
Market Overview, e-Commerce Technology, Market Boosters, Issues Hindering
Profitability of Players, Trends, Competitive Landscape, Consumer Insights,
Market Opportunity, Strategic Recommendation, Appendix. The report covered 4
Public Companies- Amazon Inc., Info Edge India Ltd., Monster Worldwide Inc.,
Thomas Cook India Ltd. and 10 Private Companies - eBay India Pvt. Ltd., Expedia
Online Travel Services India Pvt. Ltd., Cleartrip Pvt. Ltd., Flipkart Online
Services Pvt. Ltd., Jasper Infotech Pvt. Ltd., Make My Trip India Pvt. Ltd.,
People Interactive Pvt. Ltd., Times Business Solution Ltd., Vector e-Commerce
Pvt. Ltd., Xerion Retail Pvt. Ltd.
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