Consumer and Market Insights: Skincare
Market in the Germany provides an overview of the market, analyzing market
data, demographic consumption patterns within the category, and the key
consumer trends driving consumption. The report highlights innovative new
product development that effectively targets the most pertinent consumer need
states, and offers strategic recommendations to capitalize on evolving consumer
landscapes.
Key
Findings
- The primary trend influencing Skincare consumption in the Germany is individualism, highlighting that German consumers are seeking products that meet their specific personal needs
- As Skincare is considered an essential daily wear item for many German consumers, Better Value for Money is an important trend in the market with consumers seeking value both in the lowest price products and in those offering some form of added value
- German consumers are increasingly seeking Skincare products that suit their age-specific needs, this includes younger consumers seeking products to combat acne; maturing consumers looking for anti-aging ingredients, and older consumers seeking products that soothe their dry skin
- Both men and women increasingly seek formulations that meet their gender needs, as the rise in the number of working women has increased demand for convenient products. Among men, there has been a rise in demand for products offering moisturization and anti-aging, as image-consciousness influences consumption.
Synopsis
Consumer and Market Insights: Skincare
Market in Germany identifies the key demographic groups driving consumption,
and what motivates their consumption. When combined with an in-depth study of
market and category dynamics, readers are able to identify key opportunities,
and what they need to do in order to target them. The report uses a unique
method of quantifying consumer trends to highlight the degree of influence they
have on consumption within the category. The report also identifies the most
important trends within the market and shows whether beliefs over what
influences consumer behavior within the category are accurate.
Get
access to:
- Key consumer demographic groups driving consumption within the German market. The figures showcase the number of times consumers of specific ages and gender consume Skincare, as well as identifying whether these demographic groups "over" consume in the category (i.e. they account for a higher proportion of occasions than the proportion of society they represent overall).
- A study of market value and volumes over 2008–2018 for Germany, supplemented with category, brand and packaging analysis that shows the current state of the market, and how it will evolve over the next five years.
- The degree of influence that the 20 key consumer trends identified by Publisher have on Skincare consumption volumes, with granular analysis on the extent that degree of influences varies between gender and age group.
- Insight into the implications behind the data, and analysis of how the needs of will evolve in the short-to-medium term future.
- Examples of international and US-specific product innovation targeting key consumer needs.
Reasons
to Buy
This report brings together consumer
analysis and market data to provide actionable insight into the behavior of
German Skincare consumers. This is based on Publisher’s unique consumer data,
developed from extensive consumption surveys and consumer group tracking, which
quantifies the influence of 20 consumption motivations in the Skincare sector.
Category, brand and packaging dynamics are also examined. This allows product
and marketing strategies to be better aligned with the leading trends in the
market.
Spanning
over 112 pages, “Consumer and Market
Insights: Skincare Market in Germany” report Covering the Introduction,
Market overview, Retailer and packaging, Demographic cohort consumption
patterns, Consumer trend analysis, Innovation examples, Actions, Appendix. The
report covered companies are - Avon, BeiersdorfAG, Bio-Oil, Burt's Bees,
Crevil, Dr Grandel, Escada, Evonik Industries, Herbacin, Herborist, Lacura,
Lancome, MTG Co Ltd, Mustela, Nivea, Veet
Know more about this
report at
– http://mrr.cm/ZtU
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all Consumer and Retail Report at:
http://www.marketresearchreports.com/consumer-retail