Consumer Attitudes and Online Retail Dynamics in Australia, 2013-2018, New Report Launched

Consumer Attitudes and Online Retail Development in Australia, 2013-2018 is the result of Publisher's extensive market research covering the online retail industry in Australia. It provides the magnitude, growth, share, and dynamics of the online retail market in Australia. It is an essential tool for companies active across Australia's online retail value chain and for new companies considering entry into the online retail market in Australia. It provides data for historic and forecast online retail sales, and also includes the business environment and country risk related to Australia's online retail environment. In addition, it analyses the key consumer trends influencing the Australia's online retail industry.

By examining best practice from the leading national large-scale online retailers (but specifically excluding the likes of Amazon, whose sites are well-known and vary little by country), as well as reviewing innovative approaches from smaller retailers, the report provides insights and ideas about how best to approach growing online sales for your business.

Key Findings

• M-commerce is soaring in Australia, with the rise of smartphones and mobile internet penetration.
• Retailers are increasingly offering Click and Collect” services to fulfill the needs of busy consumer lifestyles
• Pureplay online retailers lose market share to brick and mortar stores as they adopt omni-channel strategies
• Online shoppers prefer overseas online retailers over domestic retailers

Synopsis

• Provides in-depth analysis of the latest trends in online consumer shopping, covering the factors driving online shopping, consumer insights, market dynamics (covering 26 product categories), and reviews of the latest best practice in online retail site design
• Based on the latest data, the report not only provides details of the size and growth of this increasingly important channel, it also provides essential context on the penetration of online sales by product groups, how growth has developed over time, and key factors that will drive this market in the future

Reasons to Buy

• The report helps to improve market and strategic planning using highly granular, forward-looking market data. Detailed category coverage is provided, covering 26 products, across nine product groups that include: Apparel, Accessories, Luggage and Leather Goods, Book, News and Stationery, Electricals and Electronics, Food and Grocery, Health and Beauty, Furniture and Floor Coverings, Home and Garden Products, Music, Video and Entertainment Software, and Sports and Leisure Equipment
• Understand the consumer behavior and online trends in Australia
• Understand which products will be the major winners and losers in the online arena in the coming years
• Learn from best practice approaches outlined in the case studies of leading online retailers

Spanning over 91 pages, “Consumer Attitudes and Online Retail Dynamics in Australia, 2013-2018” report covering the Introduction, Market at a glance, Consumer Insight: Online Shopping Attitudes and Behaviors, Online Channel Dynamics, Case Studies: Leading Online Retailers in Australia, Appendix. The report covered companies are - Appliances Online, ABC Shop, Kogan, Sneaking Duck, Shoes of Prey.

Know more about this report at – http://mrr.cm/ZjU

Related report:

1st - Consumer Attitudes and Online Retail Dynamics in Spain, 2013-2018 - visit at: http://mrr.cm/Zjw