Market outlook of the toilet care market
The market research analyst predicts the toilet
care market to reach a market value of around USD 6 billion by the end of 2019.
The growing awareness of health and hygiene in the developing countries is
driving the growth of this market. The presence of bacteria such as
Staphylococcus and E. coli and the flu virus in toilets can lead to diarrhea
and other diseases. For instance, in Saudi Arabia, the outbreak of the MERS-CoV
epidemic led the government to launch several health awareness campaigns with
vendors providing antibacterial products.
The increasing demand from developing countries is
also expected to contribute to the market growth during the forecast period.
The vendors have been successful in giving a regional image to their products
by employing locals in television commercials and by promoting their products
through door-to-door promotions. For instance, during 2014, Reckitt Benckiser
committed INR 100 crores for a five-year Dettol campaign in India to address
the country's hygiene and sanitation needs.
Product segmentation and analysis of toilet
liquid, in-cistern, rim blocks
Toilet liquids accounted for nearly 50% of the
market share during 2014 and is expected to maintain its dominance until the
end of 2019. Vendors in this segment have started offering premium toilet
liquid products with added benefits. For instance, Elsan Toilet Liquid works as
a toilet rinse and can be used in both flush and waste tanks.
The report offers an analysis of each of the
following segments and discusses its impact on the overall market growth -
- Toilet liquid
- In-cistern
- Others (rim blocks, toilet cleaning systems, toilet care powders/tablets)
Geographical segmentation and analysis of the
toilet care market
- Americas
- APAC
- EMEA
APAC accounted for 39% of the market share during
2014 and is predicted to retain its leadership until the end of 2019. China and
India are the market leaders in this region. The rising hygiene awareness in
this region is contributing to the growth of the market.
Competitive landscape and key vendors - Henkel,
Reckitt Benckiser, S.C Johnson, Unilever
Vendors in this market are using various marketing
initiatives to create hygiene awareness and increase the sales of their
products. For instance, during 2014, the BLOO brand of toilet care had
undergone a major revamp for its toilet care products. The new packaging
embodies blister packs and bright colors with the aim to differentiate the
product from other brands placed on retail shelves.
The leading vendors in the market are -
- Henkel
- Reckitt Benckiser
- S.C Johnson & Son
- Unilever
Other vendors in the market include Bombril, Church
& Dwight, Clorox, Dabur, DAINIHON JOCHUGIKU, Ecover, Kao, Kobayashi
Pharmaceutical, Nice Group, P&G, and Seventh Generation.
Key questions answered in the report include
- What will the market size and the growth rate be in 2019
- What are the key factors driving the toilet care market
- What are the key market trends impacting the growth of the toilet care market
- What are the challenges to market growth
- Who are the key vendors in the toilet care market
- What are the market opportunities and threats faced by the vendors in the toilet care market
- Trending factors influencing the market shares of the Americas, APAC, and EMEA
- What are the key outcomes of the five forces analysis of the toilet care market
Spanning over 56 pages and 25 Exhibit “Toilet
Care Market 2015 - 2019” report covers Executive summary, Scope of the report,
Market research methodology, Introduction, Market Overview, Market Landscape, Market
segmentation by product, Geographical segmentation, Key leading countries,
Market drivers, Impact of drivers, Market challenges, Impact of drivers and
challenges, Market trends, Vendor landscape, Key vendor analysis, Appendix.
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