Germany, Malaysia and Mexico Consumer Electronics Report Q2 2016; New Report Launched

We are anticipating a degree of calm to enter the German consumer electronics market over the course of our forecast period to 2020 as a result of currency stabilisation. The maturity of the market, with high levels of household penetration and multiple device penetration in most key markets, means volume growth will be subdued even as confidence returns.

We are, however, considerably more bullish regarding premium device sales in Germany over the medium term, a view supported by our analysis of household income trends and patterns of vendor innovation. Downside risks to this core scenario include the potential for a hard landing in China or a deterioration of the security situation in Europe.

Latest Updates And Industry Developments

• Computer Hardware Sales: USD23.6bn in 2016 to USD32.0bn in 2020. After weak performance in 2015 we expect a gradual medium-term recovery in hardware spending, particularly in the premium market. However, PC volume growth rates will on the whole remain subdued as a result of the maturity of the market.
• AV And Gaming Sales: USD10.1bn in 2016 to USD11.5bn in 2020. AV demand growth will continue to underperform over the medium term, with the digital camera market on permanently lower trajectory due to proliferation of multifunctional smartphone ownership.
• Mobile Handset Sales: USD12.1bn in 2016 to USD12.7bn in 2020. Increased saturation of the smartphone market means the boom has passed in Germany, and growth will be substantially slower over the medium term. There is, however, some upside through potential for expansion of the premium smartphone market and for wearable devices to gain mass market traction.

For more information Visit at: http://www.marketresearchreports.com/business-monitor-international/germany-consumer-electronics-report-q2-2016

Malaysian consumer electronics demand will begin to recover in 2016 from a sharp contraction in US dollar terms in 2015 when ringgit depreciation and the introduction of the Goods and Sales Tax hit the market. Conditions will however, remain challenging due to further ringgit depreciation, but the recovery should gain momentum from 2017.

We expect all three device segments to return to growth from 2017 onwards as the household income growth dynamic gains strength, with an added boost as deferred purchases from 2015 and 2016 are unlocked. The expected gains for Malaysia's middle class could also ease price sensitivity and enable vendors to benefit from higher value sales and wider margins, although this will rely on industry overcapacity being avoided. We forecast total device spending will increase at a CAGR of 5.8% over 2016-2020 as a whole.

Latest Updates And Industry Developments

• Computer Hardware Sales: USD1.9bn in 2016 to USD2.6bn in 2020, a compound annual growth rate (CAGR) of 7.3%. A more supportive economic environment and a shift in product cycle dynamics will see the hardware segment regain momentum and growth in value and volume terms.
• AV Sales: USD737mn in 2016 to USD886mn in 2020, a CAGR of 4.7%. The AV market is expected to strengthen markedly over 2016-2020 due to a more supportive economic backdrop and upgrade triggers in the form of smart and Ultra-HD TV sets.
• Handset Sales: USD2.6bn in 2016 to USD3.1bn in 2020, CAGR of 4.9%. Value growth expected to slow over the medium term as the smartphone market becomes increasingly saturated and reliant on replacement sales.

For more information Visit at: http://www.marketresearchreports.com/business-monitor-international/malaysia-consumer-electronics-report-q2-2016

We have left our core forecasts unchanged for the Mexican consumer electronics market in our Q216 report update. We hold the opinion that the consumer electronics market will move to a much stronger footing in 2016 with growth of 7.8% forecast - a turnaround from the contraction in spending in 2015 when peso depreciation eroded Mexican household purchasing power for imported devices. We expect the PC and AV markets to benefit most from the improved economic backdrop as deferred purchases from 2015 are unlocked.

Over the medium term, income growth will increase the spending potential of households, both deepening the market by adding new entrants and by reducing the price sensitivity that characterised the mass market in 2015 - and therefore offering vendors the opportunity to increase volumes and sell a greater share of higher-margin devices. BMI forecasts that total consumer electronics device spending will increase to a total of USD19.6bn in 2020.

Latest Updates & Industry Developments

• Computer Hardware Sales: USD6.6bn in 2016 to USD9.2bn in 2020. Household income growth will underpin robust expansion of PC market in value and volume terms, while enterprise hardware spending expected to accelerate as business sentiment strengthens.
• AV Sales: USD2.6bn in 2016 to USD3.3bn in 2020. Digital TV set upgrades and LED/LCD spending growth will drive AV spending over the medium term as price sensitivity is alleviated in the mid-market.
• Handset Sales: USD6.1bn in 2016 to USD7.1bn in 2020. Handset segment spending growth outperformed from 2010-2015, but as the smartphone boom loses momentum and competition from Chinese vendors ensures a dynamic of price erosion we expect growth rates to be more subdued over 2016-2020.

For more information Visit at: http://www.marketresearchreports.com/business-monitor-international/mexico-consumer-electronics-report-q2-2016