Global Deodorant Market to grow at a CAGR of 5.65% during the period 2016 - 2020; Finds New Report

Report forecast the global deodorant market to grow at a CAGR of 5.65% during the period 2016-2020.

Deodorants and antiperspirants are in high demand in developed regions such as the Americas and Western Europe. With consumers there increasingly opting for products that contain natural ingredients, manufacturers have been reformulating their products to cater to this requirement. The growing implementation of daily grooming routines among teenagers and white collar professionals is also contributing to the sale of deodorant products.

To meet the growing consumer demand for multifunctional products, vendors are enhancing the basic functions of deodorants to include antiperspirant and skin lightening features. Dove Go Fresh and Dove Original Clean are examples of solid multifunctional deodorants.

The report covers the present scenario and the growth prospects of the global deodorant market for 2016-2020. To calculate the market size, Technavio considers the revenue generated from the retail sales of deodorants and antiperspirants.

The market is divided into the following segments based on geography:

• Americas
• APAC
• Europe
• MEA

According to the report, a key growth driver is increasing concern about hygiene among consumers. In order to avoid unpleasant smells, consumers use deodorants and antiperspirants. Deodorants help to get rid of body odor, whereas antiperspirants help stop or dry up perspiration. Deodorants help control the growth of the bacteria that causes bad smells, as well as mask the smell with help of a scented perfume present in the product formulation.  There is an increasing need for deodorants and antiperspirants to protect consumers from sweating and body odor during and after sport activities.

Further, the report states that a major factor that could hamper market growth is the growing concerns related to toxicity of chemicals. The use of antiperspirants may impair the natural process of sweating, which regulates body temperature. Chemicals present in deodorants can also result in contact dermatitis, which causes skin rashes, pain, and irritation. To address this issue, deodorant vendors are now introducing organic deodorants made from natural ingredients

Global Deodorant Market 2016-2020, has been prepared based on an in-depth market analysis with inputs from industry experts. The report covers the market landscape and its growth prospects over the coming years. The report also includes a discussion of the key vendors operating in this market.

key players in the global deodorant market: Avon Products, Beiersdorf, Colgate-Palmolive, Henkel, P&G, and Unilever .

Other Prominent Vendors in the market are: Adidas, CavinKare, Chanel, Christian Dior, Church & Dwight, Estee Lauder, Godrej Consumer Products, Hypermarcas, Kao, Lion, L'Oreal, McNroe, Playboy, Raymond, Revlon, Shekofa Kish, Shiseido, Tom's of Maine, TTK Healthcare, Verdan Sarl, Vini Group, and Yardley of London.

Market driver

• Increasing concern about hygiene among consumers
• For a full, detailed list, view our report

Market challenge

• Concerns related to toxicity of chemicals
• For a full, detailed list, view our report

Market trend

• Demand for organic and natural deodorant products
• For a full, detailed list, view our report

Key questions answered in this report

• What will the market size be in 2020 and what will the growth rate be?
• What are the key market trends?
• What is driving this market?
• What are the challenges to market growth?
• Who are the key vendors in this market space?
• What are the market opportunities and threats faced by the key vendors?
• What are the strengths and weaknesses of the key vendors?

Spanning over 57 pages and 42 Exhibit “Global Deodorant Market 2016 - 2020” report covers Executive summary, Scope of the report, Market research methodology, Introduction, Market landscape, Market segmentation by product type, Market segmentation by distribution channel, Geographical segmentation, Key leading countries, Market drivers, Impact of drivers, Market challenges, Impact of drivers and challenges, Market trends, Vendor landscape.

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