A hair styling product comes in both spray
(aerosol) and powder forms. A dry shampoo is a product that reduces greasiness
in hair without using water. It offers features and benefits like regular
shampoos. The global dry shampoo market hair has a high growth potential, which
attracts several hair care brands to compete for market share.
Women comprise the largest customer segment
in the global dry shampoo market. It has been observed that men are
increasingly becoming conscious about their personal grooming and wellness.
These aspects provide a good opportunity for vendors to tap into the growing
market and increase their revenue share.
Report forecast the global dry shampoo
market to decline at a CAGR of (18.75%) during the period 2017-2021.
The report covers the present scenario and
the growth prospects of the global dry shampoo market for 2017-2021. To
calculate the market size, the report considers the value sales of dry
shampoos.
The
market is divided into the following segments based on geography:
- Americas
- APAC
- EMEA
According to the report, one of the major
drivers for this market is Product innovation leading to product
premiumization. Dry shampoos are an emerging product innovation that eliminates
the use of water. They are available for all hair types in the market. The
product absorbs oil from the scalp and hair, giving the user a refreshed look.
The use of a regular shampoo to wash hair daily can cause damage as the natural
oils are stripped from the from hair cuticles. Such a concern makes dry
shampoos a favorable option. The use of the product helps regain hair volume
after the oils are absorbed. The shampoo is available in both spray and powder
forms. There are also organic dry shampoos that contain natural ingredients.
Vendors in this category include ACURE ORGANICS, Tints of Nature, and AVEDA (a
brand of Estée Lauder). The addition of natural ingredients in dry shampoos
adds to the price of the product.
Further, the report states that one of the
major factors hindering the growth of this market is Allergic reactions and
other harmful effects of dry shampoo. Growing health consciousness among
customers has become a challenge for hair care products marketers. Some of the
distinct categories in the hair care market are hair color, dry shampoos,
conditioners, regular shampoos, and hair sprays. Consumers are becoming
conscious about the ingredients used in dry shampoos. The product does not
thoroughly cleanse the hair as regular shampoos do. It should not be used daily
as it strips the hair of its natural oils. Excessive usage of the product can
damage the hair texture and cause rashes, allergic reactions, dandruff, and
psoriasis on the scalp.
Global
Dry Shampoo Market 2017-2021, has been prepared
based on an in-depth market analysis with inputs from industry experts. The
report covers the market landscape and its growth prospects over the coming
years. The report also includes a discussion of the key vendors operating in
this market.
key players in the global dry shampoo
market: Estée Lauder, Henkel, Kao, L'Oréal, Procter & Gamble (P&G), and
Unilever
Other Prominent Vendors in the market are:
Church & Dwight, Coty, Kao, MOROCCANOIL, New Avon, Pierre Fabre, and
REVLON.
Market
driver
- Product innovation leading to product premiumization
- For a full, detailed list, view our report
Market
challenge
- Allergic reactions and other harmful effects of dry shampoo
- For a full, detailed list, view our report
Market
trend
- Celebrity endorsements
- For a full, detailed list, view our report
Key
questions answered in this report
- What will the market size be in 2021 and what will the growth rate be?
- What are the key market trends?
- What is driving this market?
- What are the challenges to market growth?
- Who are the key vendors in this market space?
Spanning over 92 pages “Global
Dry Shampoo Market 2017 - 2021” report covers Executive summary, Introduction,
Scope of the report, Research Methodology, Market landscape, Market
Segmentation By Distribution Channel, Market Segmentation By Product Type,
Regional Landscape, Decision Framework, Drivers And Challenges, Market Trends,
Vendor Landscape, Key Vendor Analysis, Appendix.
Please visit this link for more details: http://mrr.cm/UqH
For related reports please visit: Dry Shampoo Market Research Reports
Find all Consumer
and Retail
Reports at: https://www.marketresearchreports.com/consumer-retail
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