By 2025, it is expected that India is will become the
fifth largest consumer durables market globally. The consumer durables industry
is projected to double at 14.8% CAGR to reach approximately USD 12.5 billion in
FY15 from USD 6.3 billion in FY10.While India is witnessing a strong growth in
the consumer durables segment, the AC segment is highly under penetrated.
However, changing environmental dynamics,
urbanization and rising income levels, presents the air conditioner segment
with a high growth potential. While at present, more than 77% of households in
urban India have a TV, 33% own a refrigerator, 17% have an air cooler, 13% own
a washing machine, and just 3% own an air conditioner.
The presence of various multinational companies has
increased the growth potential for the market, as these players are focusing on
building capabilities in the Indian market. Currently this market is fragmented
with more than 15 players vying for a share of this growing segment. The latest
trend followed by these players includes the launch of low-price offerings that
are being achieved through economies of scale and procurement of low cost
components and materials. The sector is projected to record a 13% CAGR growth
expected over the period FY 2014-2016.
Why should the
report be purchased?
The report ‘A Study of the Indian Air Conditioner
Market 2015’ highlights key drivers of and trends emerging in the Indian Air
Conditioner Market. Initiatives and performance of key players including
Voltas, Blue Star, Hitachi, LG Electronics, AB Electrolux, Panasonic
Corporation, Samsung, Carrier has been presented. The current market scenario
and future prospects of the sector has also been examined. The report also
highlights the communication and advertising approach of the players. The
report contains latest industry leader’s opinions.
Research
methodology
Publisher has conducted in depth secondary research
to arrive at key insights. Data collected from key public industry sources has
been scanned and analyzed impartially to present a clear picture of the
industry. All recent developments which impact the sector dynamics have been
captured and used to support the research hypothesis.
Spanning over 40 pages, “Study of the Indian Air Conditioner Market 2015” report
covers Indian Consumer Durables Market Overview, Indian Air Conditioner Market,
Trends & Drivers, Industry Challenges, Competitive Landscape, Essentials of
brand building in the category, Outlook, List of Charts & Graphs, Research
Methodology. The report covered companies are - Voltas Ltd., Blue Star Ltd.,
Hitachi Ltd., LG Electronics India Pvt. Ltd., AB Electrolux, Panasonic Corp.,
Samsung, Carrier Corp.
For
further information on this report, please visit-
http://mrr.cm/4Dz
Find all HVAC Reports at: http://www.marketresearchreports.com/hvac
No comments:
Post a Comment
Note: only a member of this blog may post a comment.