By 2025, it is expected that India is will become the
fifth largest consumer durables market globally. The consumer durables industry
is projected to double at 14.8% CAGR to reach approximately USD 12.5 billion in
FY15 from USD 6.3 billion in FY10.Production of washing machines in India has
been growing at a CAGR of 3% in the period FY10-FY14 while imports grew at a
CAGR of 24% in the same period.
The improving living standards have made home washing
machines an essential consumer good in the Indian market. The changing
environmental dynamics, urbanization and rising income levels are driving the
growth of this segment that was once inhibited by the high price point.
The presence of various multinational companies has
increased the growth potential for the market, as these players are focusing on
building capabilities in the Indian market. The leading global players are
gaining on the Indian players that are struggling to match the technological
innovations. Players are now focusing on enhancing their product offering at
various price points to provide consumers with affordable varieties.
Why should the
report be purchased?
The report ‘A study of the Indian Washing Machine
Market 2015’highlights key drivers of and trends emerging in the Indian washing
machine market. Initiatives and performance of key players in the sector
including Whirlpool, LG Electronics India, AB Electrolux, IFB, Samsung and
Videoconhas been presented. The current market scenario and future prospects of
the sector has also been examined.The report also highlights the communication
and advertising approach of the players. The report contains latest industry
leader’s opinions.
Research
methodology
Publisher has conducted in depth secondary research
to arrive at key insights. Data collected from key industry sources has been
analyzed impartially to present a clear picture of the industry. All recent
developments which impact the sector dynamics have been captured and used to support
the research hypothesis.
Spanning over 40 pages, “Study of the Indian Washing Machine Market 2015” report
covers Consumer Durables Market Overview, Washing Machine Market Overview,
Trends & Drivers, Industry Challenges, Competitive Landscape, Essentials of
brand building in the category, Communication/Advertising approach employed by
leading players, Outlook, List of Charts & Graphs, Research Methodology.
The report covered companies are - Whirlpool, LG Electronics India Pvt. Ltd.,
AB Electrolux, IFB, Samsung and Videocon
For
further information on this report, please visit-
http://mrr.cm/4DD
Find all Home Appliances Reports at: http://www.marketresearchreports.com/home-appliances
No comments:
Post a Comment
Note: only a member of this blog may post a comment.