Market analysis of the
dishwashing detergent market in Europe
Publisher market research analyst
estimates the dishwashing detergent market in Europe to witness a steady growth
and reach a revenue of around USD 5 billion during the forecast period. The
introduction of new products such as bar detergents and liquid hand dishwashing
detergents, catering to the needs of the consumers is driving the growth of
this market in Europe.
The innovation in packaging has
also enabled the growth of this market. Many vendors have introduced
dishwashing detergent products in recyclable containers catering to the demand
for eco-friendly products. Stand-up pouches with spouts attached to the top
have also gained popularity. These pouches reduce the cost of transportation
and maximize shelf space in supermarkets and hypermarkets.
Product segmentation and
analysis of the dishwashing detergent market in Europe
- Automatics dishwasher detergent
- Hand dishwashing detergent
The research report predicts the
automatic segment to account for nearly 61% of the market shares by the end of
2019. As a result of the lifestyle changes, the penetration of dishwashers is
expected to increase during the forecast period, resulting in a higher market
growth for this segment.
Segmentation by retail format
and analysis of the dishwashing detergent market in Europe
- Hypermarkets and supermarkets
- Independent retailers
- Pharmacies and drugstores
- Convenience stores
- Cash and Carry stores
- Department stores
During 2014, hypermarkets and supermarkets
accounted for the largest contribution of around 64% of the revenue generated
in the market.
Segmentation by key customer
and analysis of the dishwashing detergent market in Europe
- Commercial
- Household
Households accounted for the bulk
of the market share during 2014. The research report predicts a shift from hand
dishwashing detergent to automatic dishwashing detergents among households
during the forecast period.
Competitive landscape and key
vendors
The dishwashing detergent market
in Europe is highly competitive with the presence of multiple well-established
suppliers. Vendors in this market compete on the basis of product
differentiation, portfolio, and pricing.
The leading vendors in the
market are
- Colgate-Palmolive
- Henkel
- Procter & Gamble
- Reckitt Benckiser
- Unilever
Other vendors in the market
include ACS Manufacturing, Citra Solv, Clorox, Ensar Foreign Trade, Finish,
Guangzhou Liby, iHerb, Kao, Morning Fresh, SC Johnson & Son, SerVaas
Laboratories, Seventh Generation, and Shanghai White Cat.
Key questions answered in the
report include
- What will the market size and the growth rate be in 2019
- What are the key factors driving the dishwashing detergent market in Europe
- What are the key market trends impacting the growth of the dishwashing detergent market in Europe
- What are the challenges to market growth
- Who are the key vendors in this market space
- What are the market opportunities and threats faced by the vendors in the dishwashing detergent market in Europe
- What are the key outcomes of the five forces analysis of the dishwashing detergent market in Europe
Spanning over 60
pages “Dishwashing
Detergent Market in Europe - Market Research 2015-2019” report
covers Executive summary, Scope of the report, Market research methodology,
Introduction, Market landscape, Demographic profile, Household care market,
Market segmentation by product type, Market segmentation by key customer
segment, Market segmentation by retail format, Key leading countries, Market drivers,
Impact of drivers, Market challenges, Impact of drivers and challenges, Market
trends, Vendor landscape, Key vendor analysis.
Find more information Visit at: http://mrr.cm/oXF
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