Market analysis of e-cigarettes
Publisher market research analyst predicts the
e-cigarettes market in the US to grow at a CAGR of around 33% during the
forecast period. The increased desire among consumers to quit smoking tobacco
is the primary driver for the growth of this market. For instance, according to
the US government, approximately 480,000 people die in the country every year
due to active smoking. E-cigarettes are considered a healthier alternative to
tobacco smoking, and, therefore, are becoming popular among end-users.
The low cost of e-cigarettes is also expected to
contribute to the growth of the market during the forecast period. E-cigarettes
are cheaper than traditional cigarettes due to the lack of legitimate taxation
on their sale. The wholesale price of a disposable e-cigarette is between USD
2.5 and USD 4.0, whereas rechargeable e-cigarette costs between USD 6 and USD
15.
Segmentation by distribution and analysis of -
online, retail
The retail segment dominated the market during 2014
with a market share of 72%. The retail segment comprises of convenience stores,
grocery shops, tobacco shops, pharma, and other non-tracked channels. Some of
the popular retail outlets for e-cigarettes are Wal-Mart, Tesco, and
Sainsbury's.
The report offers an analysis of each of the
following segments and discusses its impact on the overall market growth -
- Online
- Retail
Product segmentation and analysis of cigalikes,
second and third generation e-cigarettes
Cigalikes dominated the market during 2014 with a
market share of 63%. However, this research report predicts the market to
witness an increase in demand for second and third-generation e-cigarettes
during the forecast period.
The report offers an analysis of each of the
following segments and discusses its impact on the overall market growth -
- First-generation e-cigarettes/cigalikes
- Second-generation e-cigarettes
- Third-generation e-cigarettes
Competitive landscape and key vendors - Altria,
NJOY, Reynolds American, Imperial Tobacco
The e-cigarette market in the US is highly
fragmented due to the presence of numerous vendors operating and selling
e-cigarettes under different brand names across the country. There is intense
competition among the vendors for the market share. The report predicts the
market to witness increased consolidation and a rise in the influx of private
labels during the forecast period.
The leading vendors in the market are -
- Altria Group
- CB Distributors
- Imperial Tobacco
- LOGIC Technology
- NJOY
- Reynolds American
Other vendors in the market include Ballantyne
Brands, British American Tobacco, FIN Branding, Gamucci, Japan Tobacco,
Nicotek, RRR Chemicals, Vapor, Victory Electronic Cigarettes, VMR Products, and
White Cloud.
Key questions answered in the report include
- What will the market size and the growth rate be in 2019
- What are the key factors driving the e-cigarettes market in the US
- What are the key market trends impacting the growth of the e-cigarettes market in the US
- What are the challenges to market growth
- Who are the key vendors in the e-cigarettes market in the US
- What are the market opportunities and threats faced by the vendors in the e-cigarettes market in the US
- What are the key outcomes of the five forces analysis of the e-cigarettes market in the US
Spanning over 75 pages and 32 Exhibit “E-cigarette
Market in the US 2015-2019” report covers Executive summary, Scope of the
report, Market research methodology, Introduction, Market landscape, Worldwide
cigarette statistics: Per capita
consumption per year, Product life cycle analysis, Market segmentation by
product, Market segmentation by distribution channel, Market drivers, Impact of
drivers, Market challenges, Impact of drivers and challenges, Market trends,
Vendor landscape, Other prominent vendors, Key vendor analysis, Appendix.
Find
more information Visit at: http://mrr.cm/o66
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