A $15.5 billion market in the US, the youth
sports market rivals the size of the $14 billion NFL. Youth sports markets are
comprised of segments that represent revenue generation from travel, equipment,
team membership, facility construction, software, and venue rental. Leagues who
purchase and distribute sports software to teams or clubs have created a large
market from what were previously disparate parts of what was not ever not even
a market, just people buying clothes and equipment, and loosely organized
groups of youth playing games on community fields.
As a result of this coalescence of the
varying market segments brought about by youth sports software, the youth
sports market has become well defined. Apps are used for communication. The
primary purpose of youth and adult sports team sports is to deliver fun for the
youth. Other agendas get mixed in, like building a strong and healthy body,
developing a well-rounded and pleasant personality, developing team skills, and
preparing a child to be a professional athlete. Youth sports depend on
communication, tournament play, and video coaching that are needed to run a
team effectively. Transaction management, registration, and fee collection are
key aspects of some of the software.
Youth sports facilities can become part of
a community development program. Every team, every sport has appeal and as
there is more leisure, as the economy spins out more and more wealth at the top
of the economic scale, there will be more spending on sports. Professional
sports, betting, fantasy teams, semiprofessional teams, and teams just for fun
will continue to look for venues and players.
Youth sports are sure to benefit from this
trend. The brightest and the best will want to get top notch sports training
for their children, and the entire middle class will follow as best they can.
Sports are fun, the professional teams have begun to recognize that they need
to invest in team development programs targeting children starting at age 3.
This is when you can get the attention of the child and build skills
incrementally that are providing a steady stream of youth available later for
the professional teams.
Professional teams have noticed that the
most ardent fans are those who played a sport as a youth. All the professional
leagues have to invest in youth sports because otherwise they do not have
players now and fans later.
Foundations and corporate arms of all large
companies want to invest in supporting youth of the country and what better way
than through sports. They can tie educational advancement of the sport
interest.
Communities have to invest in youth sports
providing activities that are supervised and better for all the residents,
sports and teams have greater society benefits than the enjoyment of team play.
Communities have found that it is cheaper to invest in planned sporting
activities and keep children involved than to deal with the problems caused by
kids that grow up without supervision, getting in trouble all the time.
The police departments have become
interested in connecting with youth in a positive manner, spending money and
time to get to know kids and provide guidance when needed. They are active in
getting communities to fund development of facilities. It will be a problem to
pay for all the facilities that communities want to build, so it will be
interesting to see if communities find ways to contribute to the capital
investment needed.
Private investment that sees benefit youth
sporting programs is building in quantity. Foundations generally see the
benefit of children being given sport opportunities.
The schools have by and large defunded gym
programs for children creating a healthcare crisis of major proportion in the
US and other parts of the world with childhood obesity and asthma creating
lifelong chronic disease problems. The good news is that youth sports programs
are becoming more available in more affluent parts of the world, poised to
deliver healthy activity and build life long habits of movement and athletic
skills development.
The market opportunity for youth team
sports depends on a strong alliance between the schools and modern recreational
facilities that meld education, drama, music and sports in a manner that
supports learning and athletic development as one melded event.
With the advent of online learning, more
students can move at their own pace and achieve academic excellence. One
challenge is to make this happen in the context of incorporating sports
achievement at the same time. Athleticism and brain development can be melded
if education is done right.
Six in 10 children ages 6-12 regularly
participate in team sports in the US. These sports programs are organized or
casual.
With organized sports, there has been a
rise in the number of travel teams, with the programs active at ever-earlier
ages. There has been significant definition and growth in the youth sports
industry. The coaching and league formation task is demanding for kids,
families, and communities. Much of the organizational process has been
automated with software.
The youth sports market is set to grow in
response to increased interest worldwide in youth sports development programs.
The programs are inherently satisfying to children and youth, giving them
skills and accompanying self-esteem that translates to support academic skills
as well as athletic ones. Software has become an important aspect of making
team play easy to manage.
More changes are coming as digitization
drives use of video so parents and children can share on the Internet the
experience of team play. Video capture of game and practice play is poised to
provide coaches and assistant coaches with an ever-increasing array of ways to
help players improve play on the field.
Little league coaches bring a lot to the
children whom they coach. The individual attention to skills development is a
treasure to each child it touches. Stories proliferate about the value of
little league coaches to girls and boys who had a dad or mom missing at crucial
times of growing up. The same is true for the Girl's and Boy's clubs.
In these cases, a substitute parent is an
invaluable part of forming a strong personality, able to be responsive to
others, fit into a team, and perform with integrity. The coaches teach values
in a context of fun.
The youth sports software is sold or given
away free to teams, leagues and tournaments. Often a league will distribute the
software to teams, clubs, or tournaments. Sometimes teams and clubs buy the
software directly. A lot of youth sports software had been homegrown
functionality bolted onto a stable platform. This homegrown small market
software has basically become outdated, slated to be replaced with packaged,
licensed or cloud software that is more robust.
The youth sports software provides
registration and payment collection. The payment collection aspect of the
software is sometimes important because it creates a way to collect a
transaction fee that is used to pay for the software and provide continuing
revenue to the provider.
The primary purpose of youth and adult
sports team software is to deliver robust, automated process for the
registration, scheduling, web site construction, coaching management,
communication, tournament play, and video coaching that are needed to run a
team effectively. Transaction management and fee collection are key aspects of
some of the software.
Vendors are making acquisitions to upgrade
software so it is able to provide a wide range of capabilities. Modules brought
in from different companies and developers are difficult to integrate into a
functioning platform. Once a platform is in place, the organization of travel
teams is facilitated.
Market growth comes from increased benefits
of organization in youth sports leagues. Travel teams and tournaments are in
vogue. These do not happen in a consistent manner unless there is automated
process in place. Automated process is just better for making a team function
smoothly, eliminating vast amounts of politics. Shared resource is always a
problem, having automated management is better. Once one aspect of the team
management is automated, there is demand to automate all the processes across
the board leading to plenty of consolidation and acquisitions in this market.
In a $15.5 billion U.S. youth sports
market, the youth and amateur adult league travel teams are gaining traction
because they provide family vacation fun while improving skills of a youthful
player. This is a nascent market, there is no end to growth in sight. Markets
are expected to reach $41.2 billion by 2023. Youth sports teams will continue
to get more organized and depend on software to provide increased management
efficiency. Video images of play will provide better coaching.
Spanning over 633 pages “Youth
Sports: Market Shares, Strategies and Forecasts, Worldwide, 2017 - 2023” report
covers Youth Team, League, and Tournament Sports Executive Summary, Youth Team,
League, and Tournament Sports: Market Description and Market Dynamics, Youth
Team, League, and Tournament Sports Market Shares and Forecasts, Youth League
Sports Product Description, Youth and Recreational League Sports Software
Research and Technology, Youth and Recreational League Sports Software Company
Profiles.
Please visit this link for more details: http://mrr.cm/UJF
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