Sanitary Protection Market in China Likely
to Grow at a CAGR of 4.5% during 2016–2022
Report
Insights
Sanitary protection products such as
sanitary napkins, tampons, menstrual cups, and pantyliners are used by women in
the age group of 13–49 years during their menstrual cycles. Sanitary napkins,
tampons, and pantyliners are made up of cloth, synthetic, organic materials,
and absorbent chemicals.
Scope
of the Report
The report Sanitary Protection Market in
China – Strategic Assessment and Forecast 2017–2022 considers the present
scenario of the sanitary protection market in China and its strategic
assessment for the period 2017–2022. It also includes a detailed study of
market drivers, trends, and restraints. The report also profiles the leading
vendors and other vendors in the market.
It provides the analysis of key segments of
the market in terms of product type, distribution channel, and vendors.
It
provides a detailed analysis of the revenue from the following segments:
By
Product Type
- Sanitary napkins
- Tampons
- Pantyliners
- Menstrual cups
By
Distribution Channel
- Offline
- Female specialty stores
- Mass market players (supermarkets, hypermarkets, and discounters)
- Online stores
Sanitary
Protection Market in China - Market Size and Dynamics
According to the analysts at Publisher, the
sanitary protection market in China to grow at a CAGR of 4.5% during the period
2016–2022. Increasing per capita income has shifted the consumer’s preference
from using cloth napkins to pads, tampons, and menstrual cups. The consumption
of sanitary protection has increased over a period of time in China, from an
average 1 piece of sanitary napkin and pantyliner used per month in 1990 to 26
napkins and pantyliners per month in 2015 among women of age 15–49. Also
increasing workforce participation is one of the major factors, contributing to
the increased sale of sanitary protection products in China. Further, it is
expected that female earnings in China are expected to increase, which is
likely to increase the preference of women for premium sanitary products.
The sanitary napkins segment is expected to
contribute maximum to the sanitary protection market in China. The demand for
tampons and menstrual cups is low in the region. However, with the increasing
awareness and the demand for more comfortable sanitary protection products, the
demand for tampons and menstrual cups is expected to increase.
Sanitary
Protection Market in China Market - Trends, Drivers, and Restraints
The report includes a detailed study of
emerging trends, factors driving the growth, and expected challenges for the
market during the period 2017–2022. Introduction of local tampon brands, period
panties, and environment-friendly sanitary products is the latest trend that is
going to boost the sanitary protection market in China during the forecast
period. Onset of early puberty among the Chinese girls is a major factor
driving the growth of the market in the region. Furthermore, influence of the
internet on end-users’ purchasing behaviour and increased awareness about
personal hygiene are among the other important factors that are going to drive
the market growth during the forecast period.
The report also includes impeding
challenges in the sanitary protection products market in China. Increased
female sterilization and use of IUDs and fluctuation in pricing strategy due to
the volatility of raw materials are among the major restraints included in the
report that the market is going to witness in next five years.
Sanitary
Protection Market in China Market - Market Share and Key Vendors
This market research report profiles major
companies in the market and provides the competitive landscape of key players.
The report covers the entire market outlook regarding the value chain operating
in the market.
Major
players in the market include the following:
- Hengan International
- Procter & Gamble (P&G)
- Kimberly-Clark
- Kingdom Healthcare Holdings
- SCA
- Uni-charm
Other prominent vendors in the market
include Fujian Shuangheng Group Co., Fujian Quanzhou Luojiang Foreign Trade
CO., Hangzhou Qianzhiya Sanitary Products Co., Jinhan Women & Baby Sanitary
Products Co., Lil-lets, Moxie, Natracare, New Sensation Sanitary Product Co.,
Roselee Sanitary Napkin Manufacturing Co., Shandong Saite New Material Co.,
Shenzhen Rockbrook Daily Products Co., Win Hope International Industrial Co., Xiamen
Amor Hygiene Products Co., Xiamen Yuxiang Sanitary Products Co.
Why
Should You Buy The Report?
The report offers reasonable answers to the
following questions which help you to understand the in-depth market analysis.
1. How has the market been performing in
China and what are the major changes that are expected to alter the landscape
in the coming years?
2. What are various factors that can affect
the market in China over the next few years?
3. What are major trends and challenges
likely to be confronted by the market in the next five years?
4. What is the market size and market
forecast for each product segment?
5. Which companies are the key vendors in
the market?
6. What are the strategies used by the
leading vendors, and what are key opportunities to grow?
7. Which companies are the emerging vendors
in the market?
Spanning over 95 pages “Sanitary
Protection Market in China - Strategic Assessment and Forecast 2017 - 2022” report
covers Research Methodology, Executive Summary, Report Coverage, Introduction,
Key Market Trends, Key Market Drivers, Five Force Analysis, Global Sanitary
Protection Market, Sanitary Protection Market in China, Value Chain Analysis,
Market Segmentation by Distribution Channel, Sanitary Protection Market in
China by Product Type, Sanitary Napkin Market in China, Tampons Market in
China, Menstrual Cup Market in China, Pantyliner Market in China, Competitive
Landscape, Key Vendor Analysis, Other prominent vendors, Appendix. This report
Covered Companies - Hengan International, Procter & Gamble (P&G),
Kimberly-Clark, Kingdom Healthcare Holdings, SCA, Uni-charm, Fujian Shuangheng
Group Co., Fujian Quanzhou Luojiang Foreign Trade CO., Hangzhou Qianzhiya
Sanitary Products Co., Jinhan Women & Baby Sanitary Products Co., Lil-lets,
Moxie, Natracare, New Sensation Sanitary Product Co., Roselee Sanitary Napkin
Manufacturing Co., Shandong Saite New Material Co., Shenzhen Rockbrook Daily
Products Co., Win Hope International Industrial Co., Xiamen Amor Hygiene
Products Co., Xiamen Yuxiang Sanitary Products Co.
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