Online Marketing in India 2014, New Report Launched

Online Marketing in India 2014 research report describes the dynamics of online marketing in this country. There are various channels of online marketing. Social media has grown as a platform; with currently over 100 mn users across different media such as Facebook, LinkedIn and Twitter.

Marketers find it much more cost-effective to invest in search engine optimization and targeted email marketing campaigns, and also being able to track the return on investment (ROI). Mobile Internet now provides access to an abundance of circumstantially appropriate advertisements available on the World Wide Web. So, mobile marketing is on the rise as well.

Online marketing activities have been boosted by the significant Internet user base in India that continues to expand into Tier-II and Tier-III cities. As of 2013, there are 165 million Internet users in India, which is approximately one-fifth of the country’s population. And if online advertisers can pay heed to the demand for more usage of different vernacular languages in websites, the market will be set to grow further. Although it is a market where the buyer exerts significant bargaining power, as there are multiple players offering solutions at competitive prices, yet it has low entry barriers for new players due to very limited government control and less initial sunk costs to operate. Thus, online marketing in India is poised for dynamic growth in the years to come.

Spanning over 117 pages, “Online Marketing in India 2014” report covering the Macroeconomic Indicators, Introduction, Market Overview, Online Marketing Types, Online Marketing Tools, Drivers & Challenges, Trends, Competitive Landscape, Strategic Insights, Appendix. The report covered companies are - AdGlobal 360 India Pvt. Ltd., BC Web Wise Pvt. Ltd., Geek Online Ventures Pvt. Ltd., Hanmer MSL Communications Pvt. Ltd., iGenero Web Solutions Pvt. Ltd., Interactive Avenues Pvt. Ltd., Media2win India Pvt. Ltd., Pinstorm Technologies Pvt. Ltd., Windchimes Communications Pvt. Ltd.

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