Retailing in Turkey - Market Summary and Forecasts - Comprehensive overview of the market, consumer, and competitive context, with retail sales value and forecasts to 2018, New Report Launched

“Retailing in Turkey – Market Summary & Forecasts” provides a detailed analysis of both the historic and forecast market data of retail sales of different product segments across key channels in Turkey. In addition, it provides an overview of changing shopping trends, government policies towards business, the influence of various economic variables on the retail industry, new online and technology trends, the competitive landscape across product segments, and details of key retailers.

Key Findings

• A strong and growing economy coupled with high income growth will spur retail demand
• Customer loyalty to local stores is still strong but big discounters and supermarkets are rapidly increasing their market share
• E-commerce is registering a double digit growth across product categories
• Continuing demand for residential properties and growing urbanization to augment growth of home markets
• Tug of war continues in food and grocery among organized and unorganized players
• Need for updated technology products will continue to drive the growth of the electrical and electronic category

Synopsis

• “Retailing in Turkey – Market Summary & Forecasts” is a detailed industry report providing comprehensive analysis of the emerging trends, forecasts, and opportunities in Turkey’s retail market
• The report is a result of a thorough analysis of consumer trends, changing economic and population factors, and the influence of internet and technology in the retail industry.
• The report provides both qualitative and quantitative insights of the changing retail dynamics across various product segments across different channels; with in-depth analysis of 26 product categories and 17 retail channels.
• It provides an overview of key retailers operating across the main product segments and their presence across channels

Reasons to Buy

• The report provides a comprehensive overview of Turkey’s retail market for companies already operating in and those wishing to enter the Turkey’s market.
• Understand which channels and products will be the major winners and losers over the coming years and plan accordingly, with a comprehensive coverage of 26 products, across 12 product sectors that include: Clothing, Footwear, Books, News and Stationery, Electrical and Electronics, Food and Grocery, Personal Care, Furniture and Floor Coverings, Home and Garden Products, Music, Video and Entertainment Software, Sports and Leisure Equipment, Sports and Leisure Equipment, and Luggage and Leather Goods
• Benefit from a detailed analysis of vital economic and population trends, key consumer and technology trends influencing the retail market.
• Monitor the competitive landscape with the analysis of key international and domestic players in each of the 12 product sectors.

Spanning over 141 pages, “Retailing in Turkey - Market Summary and Forecasts: Comprehensive overview of the market, consumer, and competitive context, with retail sales value and forecasts to 2018” report covering the Executive Summary and Outlook, Market Context, Turkish Shoppers, Doing Business in Turkey, Internet and Technology, Retail Topline, Retail - Product Sectors, Retailers, Appendix. The report covered companies are - 1V1Y.com, Benetton, Beymen, Boyner, CandA, deppo.com, DESA , H and M, Harvey Nichols, Hepsiburada.com, Intersport, LC Waikiki, Limango, Mango, Markafoni.com, Marks and Spencer, Matras, Real Hypermarkets, Morhipo.com, Tesco kipa, Zara, Adidas, Marksand Spencer, FLO and Polaris, Bizim, DandR, Bimeks, CarrefourSA, Gold Bilgisayar, Koctas, Media Market , TeknoSA, Tekzen, A101, Bim, Happy center, Kiler, Metro Cash and Carry, Migros, Tespo, Body Shop, Sephora, Watsons, Alfemo, Boytas, IKEA, Istikbal, TepeHome, PasabahceMagazalari A.S, Media Market, Nike, Altınbaş, Atasay, Boybeyi , Buhajar , KonyaliSaat, Urart

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